Product Detail

Certified to reduce 3x more chemical and physical substances than Brita®'s leading pitcher filter.† While your tap water may look clean, it may contain chemical and physical substances picked up on its journey through aging pipes. What does this filter reduce? • Taste and odor from chlorine • Certain heavy metals like copper and mercury • Certain industrial pollutants, pesticides, herbicides and pharmaceuticals PUR Genuine Filter™ For best performance, replace with a Genuine PUR Filter when filter change light turns red. CRF-950Z PUR Plus Filter Genuine PUR Filters are the only filters certified for use in PUR systems. 3-in-1 powerful filtration 3 technologies - 1 filter Water passes through PUR'S specialized formula of granulated activated carbon and ion exchange materials. Then the water flows through our advanced pleated paper, transforming your tap into cleaner, great-tasting water. • Filters up to 40 gallons or lasts up to 2 months. • All PUR pitcher filters fit in all PUR pitchers and dispensers. Why you will love this pitcher Superior Protection Certified to reduce more chemical and physical substances than the leading pitcher filter.† † Versus best-selling Brita® pitcher filter OB03. Great Taste Reduces chlorine for great-tasting water. Save Up to $75 per Month vs. The cost of bottled water‡. ‡ Based on comparing a year's worth of bottled water (16.9 oz) to a PUR system and 5 refills. Based on Nielsen US Scantrak sales.

Brand Information

Innovating in water filtration for over 30 years.

Product Detail

Certified to reduce 3x more chemical and physical substances than Brita®'s leading pitcher filter.† While your tap water may look clean, it may contain chemical and physical substances picked up on its journey through aging pipes. What does this filter reduce? • Taste and odor from chlorine • Certain heavy metals like copper and mercury • Certain industrial pollutants, pesticides, herbicides and pharmaceuticals PUR Genuine Filter™ For best performance, replace with a Genuine PUR Filter when filter change light turns red. CRF-950Z PUR Plus Filter Genuine PUR Filters are the only filters certified for use in PUR systems. 3-in-1 powerful filtration 3 technologies - 1 filter Water passes through PUR'S specialized formula of granulated activated carbon and ion exchange materials. Then the water flows through our advanced pleated paper, transforming your tap into cleaner, great-tasting water. • Filters up to 40 gallons or lasts up to 2 months. • All PUR pitcher filters fit in all PUR pitchers and dispensers. Why you will love this pitcher Superior Protection Certified to reduce more chemical and physical substances than the leading pitcher filter.† † Versus best-selling Brita® pitcher filter OB03. Great Taste Reduces chlorine for great-tasting water. Save Up to $75 per Month vs. The cost of bottled water‡. ‡ Based on comparing a year's worth of bottled water (16.9 oz) to a PUR system and 5 refills. Based on Nielsen US Scantrak sales.

Preparation & Usage

Easy setup 1. Soak filter in cool water for 15 mins. 2. Rinse filter for 10 seconds. 3. Insert filter and twist to lock. 4. Fill pour tray with water. For best performance, change your filter every 2 months. See Pitcher Quick Start Guide for more details.

Features

Filter change light

Stay-tight lid

Dishwasher safe

BPA free

Slim design fits in fridge